Privacy Policy

1. Who We Are

ConvertLab360 ("we", "our", "us") is a performance marketing agency providing Google Ads management, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads management, conversion rate optimization (CRO), and GA4 analytics services to businesses worldwide.

For the purposes of applicable data protection legislation (including GDPR), ConvertLab360 acts as the data controller for personal data collected through this website.

Contact: hello@convertlab360.com

2. What Data We Collect

We collect personal data only when necessary and only to the extent required to provide our services or communicate with you.

Data you provide directly:

• Name and contact details (email, phone number) submitted via our contact or audit request forms
• Business website URL and monthly advertising budget range
• Any information you voluntarily include in form messages

Data collected automatically:

• IP address and approximate geographic location (country/city level)
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and navigation path
• Referral source (how you found our website)
• Interaction events (button clicks, form starts, scroll depth) via Google Analytics 4

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to audit and consultation requests — when you submit a form, we use your contact details to get in touch with you
• To improve our website — aggregated analytics data helps us understand which pages perform well and where users drop off
• To show relevant advertising — remarketing audiences are built from website visitors (you can opt out via your browser or the tools listed in section 4)
• To comply with legal obligations — where required by applicable law

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

4. Third-Party Services

We use the following third-party tools that may process data on your behalf:

• Google Analytics 4 (GA4) — website analytics. Data is processed by Google LLC. Google Privacy Policy
• Google Ads / Google Tag Manager — advertising and tag management. Google Privacy Policy
• Meta Pixel (Facebook/Instagram Ads) — remarketing. Processed by Meta Platforms Inc. Meta Privacy Policy
• Formspree — contact form submissions. Data is temporarily stored by Formspree Inc. Formspree Privacy Policy
• Hotjar (if enabled) — session recording and heatmaps. Hotjar Privacy Policy

Each of these services operates under its own privacy policy and data processing terms. We only use services that provide adequate data protection guarantees.

5. Cookies & Tracking

We use cookies and similar tracking technologies to operate and improve this website. Cookies are small text files stored in your browser.

Types of cookies we use:

• Strictly necessary — required for the website to function (session state, security). Cannot be disabled.
• Analytics — Google Analytics 4 cookies that help us understand user behavior in aggregate (e.g., _ga, _ga_*).
• Marketing — ad platform pixels (Google Ads, Meta Pixel) that enable remarketing to website visitors.

You can control cookies through your browser settings or opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. For Meta advertising preferences, visit facebook.com/adpreferences.

6. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy:

• Contact form submissions — up to 24 months from last contact, or until you request deletion
• Analytics data — governed by Google Analytics retention settings (default: 14 months)
• Marketing pixel data — governed by the respective platform's data retention policies

When data is no longer needed, we delete or anonymize it securely.

7. Your Rights

Depending on your location and applicable law (including GDPR for EU residents), you may have the following rights:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, withdraw it at any time

To exercise any of these rights, email us at hello@convertlab360.com. We will respond within 30 days. If you believe we have not handled your data correctly, you have the right to lodge a complaint with your local data protection authority.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include:

• HTTPS encryption for all data transmitted to and from this website
• Access controls limiting who within our team can access personal data
• Regular review of our data processing practices

No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, contact us at hello@convertlab360.com.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will provide additional notice (e.g., a notice on our homepage or via email if we have your contact details). Your continued use of our website after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

For any questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact:

ConvertLab360
Email: hello@convertlab360.com

We are committed to resolving complaints and aim to respond to all inquiries within 5 business days.