Google Ads for HVAC Companies
Turn emergency AC and furnace calls into booked jobs — not just clicks. I build and manage your campaigns personally, with every call tracked back to the ad and keyword that drove it.
What's Actually Costing HVAC Companies Leads
These are the issues I see over and over in HVAC Google Ads accounts — and fix first.
"AC Down" Searches Need an Instant Response
Emergency HVAC leads convert to whoever answers fastest. A campaign that doesn't route straight to a live line loses the job before the phone rings twice.
Seasonal Swings Between Cooling and Heating
Summer AC demand and winter furnace demand don't overlap. Budgets and keywords built for one season quietly waste money the moment the other season starts.
Install Leads vs. Repair Leads, Same Funnel
"AC replacement cost" and "AC not cooling" are different buyers at different stages. One ad group treating them the same converts neither well.
Maintenance Plan Searches Get Outbid
Recurring maintenance-contract searches carry lower intent but higher lifetime value — and often lose the auction to one-time repair keywords when budgets aren't split.
Calls Never Get Tracked Back to the Ad
A homeowner calls the number on your site — but without call tracking, you have no idea whether Google Ads, Local Services Ads, or organic search actually brought them in.
Leads From Outside Your Service Radius
Loose geo-targeting sends leads from towns your techs can't reasonably reach — wasted spend on jobs you were never going to take.
Built Around How Homeowners Actually Search
Campaigns structured around real HVAC search intent — emergency repair, seasonal install, and maintenance searches each get their own strategy.
Urgent repair
The fastest answer wins — these route straight to a live line.
Install and replacement
Higher job value and longer research — own campaign and landing page.
Local company
Service area and reviews decide who gets the call.
From Audit to Booked Jobs
No guessing, no black box. Every account goes through the same four-step process — audited, tracked, rebuilt, then optimized week over week.
- 01Audit
- 02Tracking setup
- 03Campaign rebuild
- 04Weekly optimization
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Audit
I dig into your website, tracking, and current Google Ads account if you have one. No assumptions — just a clear picture of where HVAC leads are being lost.
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Tracking Setup
Calls, form fills, and booked jobs get tracked properly — GA4, call tracking, GTM. If it can't be measured, it can't be optimized.
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Campaign Rebuild
Search and Local Services Ads rebuilt around your actual service area, split by season and by install vs. repair intent — not broad, wasted reach.
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Weekly Optimization
Every week you get a plain-language report — leads, cost per lead, calls, booked jobs — and I adjust bids and budgets based on what's actually converting.
Ready to Turn Emergency Calls Into Booked Jobs?
Free Google Ads audit — I'll show you exactly where your HVAC account is leaking spend, and what a proper campaign structure looks like for your service area.