Client Results & Case Studies

Real Results.
Real Numbers.

Six engagements across four markets, and the account screenshots behind every figure on the page. Where a result was mixed — volume down, cost per conversion up — the case study says so rather than leaving it out.

📊 6 Documented Cases 🌍 4 Markets 🔍 Screenshots Included
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Case Study Library

Analytics dashboard on screen — B2B SaaS lead generation case study
Google Ads · B2B SaaS · Turkey 5 Months

SaaS Lead Generation: 2.3× ROAS and 2.8× Conversions in 5 Months

Challenge

Every attempt to grow lead volume pushed cost per conversion the wrong way. November 2024: 167 conversions at $8.07, five sales, 24.35% platform ROAS.

Approach

Campaign targeting rebuilt around qualified search intent, landing pages optimised for conversion rate rather than traffic, and the CRM connected so bidding could see what leads became.

×2.3
ROAS
×2.8
Conversions
↓28%
Cost/Conv
Read Case →
Warehouse worker packing car parts for shipping — e-commerce Google Ads case study
Google Ads · PMax · Ukraine 60 Days

Auto Parts E-Commerce: Same Ad Budget, +49% Revenue in 60 Days

Challenge

The account was built to buy clicks as cheaply as possible. June 2024: 18.24 conversions at ₴1,000 each on ₴66.1K of revenue.

Approach

Full restructure around profitability, Performance Max paired with cart and product-view retargeting, automated bidding with manual exclusions, and a faster checkout.

+49%
Revenue
×20
Conversions
Flat
Budget
Read Case →
Aisle of a car parts warehouse stocked with brake discs and components — marketplace Performance Max case study
Google Ads · Marketplace · Ukraine 12 Months

Car Parts Marketplace: 6.5× Revenue Growth on 1.9× the Ad Spend

Challenge

Already profitable at ₴784K revenue on ₴71K spend, and stuck there — generic ad groups, no order-value weighting, and an awkward mobile checkout.

Approach

Campaigns segmented by brand and category, Performance Max launched on top sellers first, mobile journey shortened, cart abandoners retargeted, profit tracked with GA4 and a custom ROAS model.

×6.5
Revenue
×3.4
ROAS
×1.9
Spend
Read Case →
Clinician with patient — healthcare lead generation case study
Microsoft Ads · Healthcare · Canada 2 Months

Healthcare Lead Generation: Spend Scaled 57%, Cost Per Lead Held Flat

Challenge

A competitive medical vertical where extra budget normally buys a higher cost per lead. Jan–Feb 2024: 128 conversions at $104.33.

Approach

Call tracking so phone enquiries counted as conversions, audience segments refined toward high intent, lead scoring for follow-up, and attribution joined across Microsoft Ads, CallTrackingMetrics and GA4.

+62%
Leads
↓3%
CPA
+57%
Spend
Read Case →
Smart garage door opened from a phone app at dusk — smart home Google Ads efficiency case study
Google Ads · Efficiency · USA Year over Year

Smart Home: $143K of Ad Spend Removed, Return on Ad Spend Held

Challenge

Running $401K of ad spend at 105.35% ROAS — roughly a dollar back per dollar spent, before cost of goods. The brief was margin, not volume.

Approach

Budget withdrawn from low-intent traffic, the remainder concentrated on high-intent buyers, and optimisation targets moved off click and impression volume.

↓36%
Ad Spend
↓32%
CPA
↓39%
Purchases
Read Case →
Sneaker e-commerce storefront — TikTok Ads case study
TikTok Ads · Sneakers · Ukraine 1 Month

Sneaker Store: ROAS 5.65 → 8.20 in One Month, Cost Per Purchase Down 35%

Challenge

Catalog ads spread one product feed across every brand at once. Jul 6 – Aug 6, 2026: 67 purchases at ₴591 each, ROAS 5.65 — short of the client's ROAS-8 target.

Approach

Per-brand product sets, deduplicated purchase tracking across pixel and server-side events, TikTok-only placements, and a value-based optimisation group that became the main driver of the lift.

+45%
ROAS
↓35%
Cost/Purchase
+79%
Purchases
Read Case →
6
Documented Cases
4
Markets Covered
3
Ad Platforms
100%
Backed by Screenshots

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