SaaS Lead Generation: 2.3× ROAS and 2.8× Conversions in 5 Months
Every attempt to grow lead volume pushed cost per conversion the wrong way. November 2024: 167 conversions at $8.07, five sales, 24.35% platform ROAS.
Campaign targeting rebuilt around qualified search intent, landing pages optimised for conversion rate rather than traffic, and the CRM connected so bidding could see what leads became.