Missing policies
Policy pages that look complete to shoppers can still fall short of what Merchant Center expects.
Covered in our compliance audit
Merchant Center suspended · Misrepresentation recovery
Merchant Center Misrepresentation Suspension Recovery — fixed first, then reviewed.
We audit your storefront, business identity, policies, checkout and product feed, fix the inconsistencies first, then prepare the account for review.
- Full compliance audit
- Up to 3 review requests
- No passwords, ever
$500$250 to start · $250 only after Google lifts the suspension
Independent Merchant Center recovery service by ConvertLab360. Not affiliated with Google. Reinstatement is subject to Google's review and approval. Last updated:
- Second $250 only on successNo reinstatement — no second payment
- Up to 3 review requestsInitial + up to 2 more, same fee
- No passwords, everUser permissions you grant and revoke
- Response within 24hWe reply to every assessment request
Quick answer
What does a Merchant Center Misrepresentation suspension mean?
Google may suspend a Merchant Center account when information about the business, products, pricing, availability, policies or checkout appears incomplete, inconsistent or misleading. Recovery depends on finding what Google actually flagged before a review is requested — not on the wording of the appeal.
For most violations Google first sends a warning with a 7- or 28-day window to fix the problem. Violations Google treats as egregious — for example false business identity, hidden fees, or not delivering paid-for items — can lead to a suspension without prior warning. While the account is suspended, your products stop appearing in Shopping ads and free listings.
Official source: Google Merchant Center Misrepresentation policy
Why it happens
Why Was Your Merchant Center Account Suspended?
Google rarely names the exact reason. These are the areas where Misrepresentation cases usually start — finding which one applies to your account is the hard part.
Inconsistent business identity
Small differences in how your business appears in different places are enough for Google to lose trust.
Covered in our compliance audit
Feed vs. page mismatches
Your feed and your storefront have to tell the same story — for every product, at every moment.
Covered in our compliance audit
Hidden checkout costs
What a shopper discovers late in checkout can count against the whole account.
Covered in our compliance audit
Unsupported claims
Marketing language that converts well can be exactly what the policy treats as misleading.
Covered in our compliance audit
Low transparency
Google has to be confident about who is selling — the signals it looks for go beyond a Contact page.
Covered in our compliance audit
Categories based on Google's Misrepresentation policy (Merchant Center Help).
2-minute case check
How Complex Is Your Merchant Center Case?
Tick everything that applies to your store. The more boxes you tick, the more a careful, fix-first recovery matters.
What's at stake
Why Guess-and-Appeal Costs You in Google's Review Process
Every review request is slow and limited, and Google adds friction after each rejection. That is why we fix first and request a review once.
Generic notices
The suspension notice rarely points to the exact page, setting or product at fault.
Limited attempts
Each review request counts. Submitting before the real cause is fixed uses one up.
~7 business days each
Google asks you to wait about 7 business days per review — more weeks without Shopping ads.
No shortcuts via support
Google support cannot speed up a review or lift a cool-down.
Cool-down risk
After a second failed attempt a one-week cool-down may start, and it can grow with each rejection.
Source: Google Merchant Center Help — Request a review of your issues and Misrepresentation, checked October 11, 2026. Google can change these rules; your account's Needs attention tab shows the current status.
Our process
Our Merchant Center Recovery Process
Five steps, from first look to follow-up. Each one ends with something you can see.
Account Assessment
We review your Merchant Center suspension, previous review attempts, website, and product feed to evaluate the case.
You getA clear answer on whether we can take the caseFull Compliance Audit
We examine website business information, shipping policies, refund and return conditions, product pages, checkout, and Merchant Center settings.
You getA list of issues and who fixes each oneFix the Identified Issues
Our team implements agreed technical and content corrections where access and scope allow. We provide clear instructions for changes that require your involvement.
You getCorrections made, plus instructions for your partPrepare and Submit the Review Request
Once the necessary corrections are complete, we assist with the appropriate Google Merchant Center review process.
You getA review requested on the corrected storeFollow-Up Support
If Google rejects the initial request, we investigate the outcome and assist with up to two additional eligible review requests at no additional service fee, subject to Google's restrictions and the agreed service period.
You getNext-attempt plan with no new service fee
Every week suspended is a week of orders you don't ship.
Get your case assessed before you send another review request.
Request Your Account Assessment →
The goal
Back to Selling on Google Shopping
When Google lifts a suspension, your products can return to Shopping ads and free listings. Our job is to get your store to that point with a corrected store and a single, well-prepared review request — not a string of rejected appeals.
Pricing
Merchant Center Recovery Pricing: $500 Fixed Fee
One fixed service fee, split into two payments. No hidden charges within the agreed scope.
$500 fixed fee
$250Upfront
Covers assessment, compliance audit, agreed corrections, and initial review preparation.
$250After reinstatement
Due only after Google confirms the covered suspension has been lifted. If that doesn't happen, you don't pay it.
The upfront payment is non-refundable once paid, except where required by applicable law. Covers one Merchant Center account and one associated store affected by a Misrepresentation-related suspension, after preliminary case acceptance. Full redesign, custom development, full catalog rebuilds, legal representation, and third-party charges are not included unless agreed separately.
On your own vs. with ConvertLab360
| Aspect | On your own | With us |
|---|---|---|
| Finding the cause |  Guessing from a generic notice |  Full website and feed audit |
| Fixes | Trial and error | Agreed corrections, implemented |
| Review requests | Risk of a cool-down | Submitted after corrections |
| If rejected | Start over | Up to 2 more reviews included |
What's included
- Suspension diagnosis
- Website compliance audit
- Business and policy information review
- Product feed compliance review
- Agreed website and account corrections
- Guidance for client-side changes
- Initial review request assistance
- Up to two additional eligible review requests
- Communication during the service period
Who does the work
Why Work With ConvertLab360?
We run Shopping and Performance Max for e-commerce, so we read a suspension the way Google's systems see your store: feed, landing page, checkout, and business identity together.
We Understand the Advertising Side
Our review considers the suspension message together with the shopping experience, product information, and advertising setup.
We Look Beyond the Appeal Button
Repeated requests without fixing underlying issues can waste review opportunities. We fix first, then ask Google to review.
Clear Pricing and Shared Responsibility
You'll know what our team handles, which changes need your involvement, and when your second payment becomes due.
No False Promises
We don't claim special access to Google or promise guaranteed approval.
No Shortcuts Around Google's Rules
No replacement accounts or workarounds. We decline cases involving prohibited products, deceptive practices, or unverifiable business information.
We Never Ask for Passwords
Access goes through user permissions you grant, and verification documents go to Google through Merchant Center — not through us.
FAQ
Merchant Center Suspension FAQ
Can you guarantee my Merchant Center account will be reinstated?
No. Google makes all reinstatement decisions independently. We help identify issues, implement agreed corrections, and prepare review requests.
What if Google rejects my review request?
We assess the outcome and assist with up to two additional eligible review requests at no extra service fee, subject to Google's review availability, required waiting periods, and our agreed service terms.
How long does reinstatement take?
It depends on your store, the issues involved, the corrections required, and Google's processing times. Google's Merchant Center Help says to wait 7 business days after requesting a review, and some reviews take longer. We cannot guarantee a completion date.
Do you make changes to my website?
Yes, for agreed corrections within the service scope. Some changes may require your developer, store administrator, or business owner. We provide instructions for those changes.
What if my account was rejected several times before contacting you?
We can assess previously rejected accounts. Prior appeals, cool-down periods, and account eligibility may affect the recovery options available. Google's Help notes that a cool-down can begin after unsuccessful review attempts and that Google support cannot shorten it.
What if my account is not reinstated?
The initial $250 remains non-refundable under the service terms, and the remaining $250 is not charged. Any eligible additional reviews covered by the agreement are handled without another service fee.
Do I need to verify my identity before requesting a review?
Often, yes, for Misrepresentation cases. We check whether it applies to your account and when it fits into the recovery plan. Documents go to Google only through Merchant Center. We never ask for your passwords.
Should I just open a new Merchant Center account?
We don't help create replacement accounts to get around a suspension. We work only on fixing the suspended account and requesting a review through Google's official process.
Do you work with Shopify, WooCommerce, and other platforms?
Yes. We assess Merchant Center issues across different e-commerce platforms. Technical implementation depends on the platform and the agreed scope.
Free case assessment
Request Your Account Assessment
Tell us what happened, and we'll review whether your suspension is a fit for our recovery service. $500 fixed fee | $250 upfront | $250 after reinstatement.
- Fill in the form (about 2 minutes)
- We review your case and reply within 24h
- If it's a fit, you pay $250 and we start
- No commitment requiredThe assessment request doesn't commit you to anything.
- You pay the second half only on success$250 is due only after Google lifts the suspension.
ConvertLab360 is an independent digital marketing agency. We are not affiliated with, endorsed by, or acting on behalf of Google. Google determines all account suspension and reinstatement outcomes. Google Merchant Center and Google Ads are trademarks of Google LLC, referenced solely for identification.