White Label Meta Ads

Meta Ads, Full-Funnel.
Your Brand. Your Margin.

Add white label Facebook & Instagram Ads to your agency — from prospecting to retargeting to DPA. Pixel setup, creative briefs, CAPI tracking. Branded under your name. Live in days.

See Pricing
No setup fee — ever
From $349/mo — lower than E2M, Agency Elevation & others
Meta Pixel + CAPI setup included (Growth & Scale)
Month-to-month — cancel anytime
$1.8M+
Meta Ads spend managed
–42%
Avg. CPL reduction
4.8×
Avg. ROAS (e-com clients)
48h
Pixel & audit delivery
Full-Funnel Strategy

We Don't Run Ads.
We Engineer Funnels.

Most Meta Ads fail because agencies target everyone with the same message. We build three distinct campaign layers that move users from cold to converted.

Top of Funnel — Awareness

Cold Audience Prospecting

Reach the right people before they know they need your client's product. Interest-based, lookalike, and broad audience targeting with strong creative hooks.

Video & Reels Ads
Engagement campaigns
Brand awareness (CPM)
Broad Advantage+ audiences
Mid-Funnel — Consideration

Warm Audience Nurturing

Re-engage users who've already interacted with ads or visited the website. Introduce the offer with social proof, testimonials, and urgency angles.

Website traffic retargeting
Video view audiences (25%–95%)
Lead Gen Form ads
Messenger campaigns
Bottom of Funnel — Conversion

Hot Audience Conversion

Close the deal. Target users who abandoned cart, visited the checkout, or interacted multiple times. Maximum urgency, minimum friction.

Dynamic Product Ads (DPA)
Cart abandonment retargeting
Purchase event lookalikes
Advantage+ Shopping campaigns
What's Included

Every Deliverable. Every Month.

We handle setup, strategy, creative direction, optimization, tracking, and reporting. You handle the client relationship.

Account & Tracking Setup

Business Manager audit & ad account configuration
Meta Pixel installation & event verification
Conversions API (CAPI) setup — Growth & Scale plans
Custom conversion events (Purchase, Lead, ViewContent)
Audience source integration (Customer List, Website)
UTM parameters & GA4 integration

Creative Strategy

Ad copy for all placements (Feed, Stories, Reels)
Creative briefs for static & video assets
Headline variants, CTA testing, angle rotation
A/B testing framework — creative fatigue monitoring

Campaign Management

Full-funnel campaign build (TOF, MOF, BOF)
Audience research — interest stacking & lookalikes
Weekly bid & budget optimization
Frequency management & creative refresh triggers
DPA product feed setup & optimization (e-com)

Branded Reporting

Monthly branded PDF report — your logo, your name
Live Looker Studio dashboard (Growth & Scale plans)
Metrics: ROAS, CPL, CPC, CTR, frequency, CPM, CVR
NDA signed — ConvertLab360 invisible to your clients
Ad Formats

Every Meta Placement. One Partner.

Feed Ads (Facebook & Instagram)

Single image, carousel, and collection ads in the main feed. Highest volume placement — built for direct response and awareness.

Stories & Reels Ads

Full-screen vertical placements with swipe-up CTAs. Reels ads reach cold audiences with massive organic-feeling reach at low CPM.

Dynamic Product Ads (DPA)

Automatic retargeting showing the exact products users viewed. Essential for e-commerce. Product catalog setup and feed optimization included.

Lead Generation Ads

Native Meta Lead Gen forms — pre-filled with user data for maximum completion. Works on mobile without landing pages. CAPI-verified leads.

Messenger & WhatsApp Ads

Click-to-Messenger campaigns for high-intent lead capture. Works especially well for local businesses and high-ticket services.

Advantage+ Shopping

Meta's AI-powered shopping campaigns. We set the creative assets and audience signals — Meta's algorithm does the rest. Outperforms manual campaigns for e-commerce at scale.

Our Process

From Access to Live Campaigns in 5 Steps

01

Access & NDA

You share Business Manager access. We sign the NDA. Zero client contact — ever.

Day 1
02

Pixel & Audit

Meta Pixel verified. Existing campaigns audited for wasted spend, audience overlap, and creative fatigue.

48 hours
03

Strategy & Brief

Funnel plan, audience mapping, and creative brief delivered to you for review. You approve before anything goes live.

Day 3–4
04

Campaign Launch

Campaigns live across all three funnel stages. Conversion events verified. CAPI active. Learning phase monitored daily.

Day 5–7
05

Optimize & Report

Weekly optimization — creative rotation, audience pruning, bid adjustments. Monthly branded report to you.

Ongoing
Transparent Pricing

Wholesale Pricing.
You Set the Margin.

Management fee only — based on your client's monthly Meta Ads spend. No setup fee. No minimum contract. Mark up as you see fit.

Starter
$349/mo
Client ad spend: up to $5,000/mo
Business Manager audit & setup
Meta Pixel installation & events
Up to 2 campaign objectives
Ad copy for all placements
Weekly optimization
Monthly branded PDF report
CAPI setup
DPA / product catalog
Looker Studio dashboard
Scale Best Value
$1,399/mo
Client ad spend: up to $35,000/mo
Everything in Growth
Advantage+ Shopping campaigns
Reels & Stories creative briefs
Messenger & WhatsApp campaigns
Custom Looker Studio + client view
Priority Slack (same-day response)
Weekly Loom video updates
Bi-weekly strategy call
Enterprise
Custom/mo
Client ad spend: $35,000+
All Scale features
Dedicated account manager
Multi-account management
Custom SLA & reporting

No setup fee on any plan. Pixel installation, audit, and initial campaign build are included. Cancel anytime.

Bundle & Save 15%: Running both Google Ads and Meta Ads for the same client? Contact us for a bundled rate — you'll pay less than combining two separate plans.

Client Result
–42%
Cost per lead
+310%
ROAS
$680K
Revenue (6 months)
6 mo
To results
Meta Ads E-commerce Full-Funnel GA4 Setup

FreshCart — E-commerce Food Delivery

High CPL from Meta Ads, no GA4 tracking in place. We rebuilt the full funnel — GA4 setup, Pixel with CAPI, prospecting on Reels, DPA retargeting for abandoned carts, and creative A/B testing across 12 ad variants. Result: $680K revenue in 6 months at 4.8× ROAS.

★★★★★

"We design websites for e-commerce brands and kept losing clients who wanted Meta Ads support. ConvertLab360 handles everything — Pixel, campaigns, weekly reports under our brand. Two clients that would have left us are still paying us $3,200/month combined. The ROI on the partnership is insane."

JL
Jamie L.
Founder, Pixel & Pine Creative
FAQ

Meta Ads White Label — Quick Answers

Ready to Add White Label
Meta Ads to Your Agency?

Book a 30-minute call. Pixel setup, full funnel, branded reports — your first client live in a week. No setup fee. No contract.

Also Need Google Ads? →

From $349/mo · No setup fee · Cancel anytime · Bundle discount available