Heatmap & Session Recording Analysis
We analyze Clarity and Hotjar data to see exactly where users scroll, click, rage-click, and abandon — turning behavioral data into specific conversion fixes.
Website Audit & UX Optimization
Your Site Converts 1–3% of Visitors.
We Fix the Other 97%.
Most websites lose visitors silently — no errors, just friction. Our conversion rate optimization (CRO) audit covers your entire funnel — from landing page UX to checkout — using heatmaps, session recordings, Core Web Vitals analysis, and CTA review. You get a revenue-ranked CRO action plan in 5–7 days. Every finding includes a specific fix and estimated dollar impact.
+38%
avg. CVR lift post-audit
200+
audits delivered
5–7 days
guaranteed delivery
100%
revenue-impact ranked
The CRO & Conversion Leaks We Find in Almost Every Site
After 200+ conversion rate optimization audits, these are the silent revenue killers that cost businesses 20–40% of potential conversions — often without a single error ever showing up in analytics.
Mobile Friction
60%+ of traffic is mobile. Forms that don't autocomplete, CTAs below the fold, and tap targets smaller than 44px silently kill conversions every single session.
Weak or Missing CTAs
Users who scroll past the hero need reminders. Absent secondary CTAs, low-contrast buttons, and vague copy like "Submit" cost 15–25% of potential leads.
Slow Page Speed
Every second of LCP above 2.5s costs approximately 12% of conversions. Most sites we audit load in 4–7s on mobile — a recoverable but costly problem.
Funnel Drop-offs Nobody Tracks
Without GA4 funnel events configured, you're making channel decisions without knowing where users exit your checkout or lead form.
Ad-to-Landing Mismatch
Traffic from a "50% Off Flash Sale" ad that lands on your homepage (no sale visible) loses 60–80% of click intent in the first 3 seconds.
No Trust Signals Above the Fold
Reviews, certifications, and client logos reduce bounce rate by 20–30%. Most sites put them at the bottom — where most users never scroll.
What's Included in Your Audit
A complete analysis of your website's conversion performance — every layer, every page, every drop-off point.
UX & Navigation Audit
Every page reviewed for clarity, hierarchy, mobile usability, and friction. Navigation paths mapped against actual user intent from your analytics data.
Core Web Vitals & Speed
LCP, CLS, and INP measured and diagnosed across mobile and desktop. Every bottleneck identified with a specific fix recommendation and implementation guide.
Conversion Funnel Mapping
Every path from ad click to purchase documented. Drop-off points identified, quantified by revenue impact, and ranked for immediate action. No guesswork.
CTA Placement & Copy Review
Button placement, wording, color contrast, and urgency signals — all reviewed against conversion best practices and benchmarked against your top 3 competitors.
Competitor UX Benchmark
Your site compared against 3 top competitors: trust signals, page structure, offer clarity, and CTA strategy. Gaps become your prioritized growth roadmap.
How the Audit Works
A clear four-step process from discovery to prioritized report — delivered in under 10 business days.
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Discovery Call 30 min
We learn your business goals, key conversion flows, traffic sources, and current conversion rates. No templates — every audit is tailored to your specific funnel and audience.
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Deep Audit 5–7 business days
Heatmap analysis, session recordings, GA4 funnel data, Core Web Vitals, mobile UX, copy review, and competitive benchmark — every finding documented with evidence.
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Revenue-Ranked Report
A jargon-free PDF with every finding ranked: Critical → High → Medium → Low. Each issue includes a specific fix, difficulty rating, and estimated revenue impact.
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Live Walkthrough 45 min
We walk through every finding together, answer every question, and confirm your priority action plan. You leave the call knowing exactly what to fix first.
Our Audit vs. a Typical CRO Report
Most audits deliver a 40-page PDF of generic best practices. Ours delivers a ranked action plan tied to your specific revenue impact.
| What you get | ConvertLab360 Audit | Typical Freelancer / Agency |
|---|---|---|
| Findings ranked by revenue impact | ✓ Always — Critical to Low priority | ✗ Rarely — random or alphabetical |
| Heatmap + session recording analysis | ✓ Included — Clarity or Hotjar | ✗ Often skipped — screenshots only |
| Core Web Vitals full diagnosis | ✓ Mobile + desktop with fix plan | Lighthouse score only, no solution |
| Competitor UX benchmark | ✓ 3 competitors included | ✗ Not included |
| Live walkthrough session | ✓ 45 min — we answer everything | Email delivery only, no call |
| Estimated revenue impact per finding | ✓ Yes — every finding quantified | ✗ No — subjective priority only |
| Cost credited if you continue with us | ✓ Yes — applied to month 1 | ✗ No |
What Clients Say After the Audit
Real results. Specific numbers. No vague praise.
★★★★★
"The CRO work paid for the engagement in month one. They found mobile checkout drop-off was at 71% — something we'd never tracked. Fixed it. Conversion rate up 42% in 6 weeks."
★★★★★
"We had 6 months of Hotjar data nobody had analyzed. ConvertLab360 turned it into 14 specific fixes. We implemented 6. Checkout CVR went from 1.8% to 3.1% in 45 days."
★★★★★
"LCP was 6.4s on mobile — they flagged it in the audit. After the fixes it dropped to 2.1s. Google Ads Quality Scores improved, CPCs fell, and revenue per session increased 28%."
Is a Website Audit Right for You?
We work with businesses serious about fixing their funnel — not just checking a box.
✓ This is for you if…
- You're spending $3K+/mo on ads and want stronger returns
- Your conversion rate is below 2–4% and you don't know why
- You've redesigned recently but revenue hasn't improved
- You have traffic but no visibility into where users drop off
- You want a prioritized action plan, not a generic checklist
- You're willing to act on findings within 30 days
✗ This is not for you if…
- Your site gets fewer than 500 visitors/month (not enough behavioral data)
- You're looking for a one-page best-practice checklist
- You need implementation help immediately, not analysis first
- You're not in a position to act on recommendations
Frequently Asked Questions
Our audit covers: heatmap and session recording analysis (Clarity/Hotjar), UX and navigation review, Core Web Vitals performance testing (LCP, CLS, INP), conversion funnel mapping, CTA placement and copy review, and a competitive benchmark against 3 competitors. You receive a prioritized PDF report with every finding ranked by revenue impact, plus a 45-minute live walkthrough session.
The full audit takes 5–7 business days from the discovery call. You'll receive the report and schedule the live walkthrough within 10 business days total. Rush delivery (3 days) is available for an additional fee — ask us during the discovery call.
Access to your GA4 property (Viewer access is sufficient), your Clarity or Hotjar account if you have one, and your ad platform data if relevant. We handle all technical analysis — you answer our discovery questions and receive a prioritized action plan.
Every finding comes with three things: (1) a specific recommendation, (2) an estimated revenue impact, and (3) a difficulty rating. Everything is ranked Critical → High → Medium → Low so you know exactly what to fix first. We don't deliver 40-page PDFs of generic best practices.
The audit itself is discovery and reporting. If you want us to implement the recommendations, that's available as a separate ongoing engagement — typically starting at $1,500/month. Many clients implement fixes with their own development team, which works perfectly well.
A standalone website audit starts from $800 depending on site size and complexity. For clients who proceed to ongoing management (ads, CRO, analytics), the audit cost is credited toward the first month. If we can't find at least 5 specific, actionable conversion issues — we refund the audit fee. No questions asked.
Lighthouse gives you technical scores. Our audit tells you what those scores cost you in revenue — and what to do about them, in order of priority. We combine technical performance data with UX analysis, behavioral data (heatmaps, session recordings), and conversion psychology to deliver a revenue-first roadmap — not a list of technical error codes.
Ready to Find Out What's Killing Your Conversions?
30 minutes on a discovery call. 5–7 days for your full audit. A clear action plan ranked by revenue impact. Zero obligation — and if we don't find 5 actionable issues, the audit is free.
Services That Work With Your Audit Findings
Once you know where the leaks are, we can fix them across every channel.