GA4 & GTM Setup,
Done Under Your Brand.
Add white label analytics implementation to your agency — GA4 property, GTM container, custom events, e-commerce data layer, and Looker Studio dashboards. Delivered in 48h. Your logo on every report.
Pixel-Perfect Tracking.
Every Event Verified.
We don't just install GA4 — we configure the full measurement stack: property, GTM container, conversion events, data layer, and dashboards. Every event is verified in DebugView before handoff.
GA4 Property Setup
Full property configuration including data streams, data retention, and linking to Google Ads.
- GA4 property creation & data stream
- Enhanced measurement events
- Google Ads account linking
- Data retention set to 14 months
GTM Container Config
Clean container setup with organised tag, trigger, and variable architecture.
- GTM container install & workspace
- GA4 configuration tag via GTM
- Folder structure & naming conventions
- Version control & publish
Custom Event Tracking
All micro- and macro-conversions tracked and verified — no black holes in your funnel.
- Form submits, button clicks, downloads
- Scroll depth (25%, 50%, 75%, 90%)
- Video plays & outbound link clicks
- Phone / email click tracking
E-commerce Data Layer
Full purchase funnel tracking for Shopify, WooCommerce, or custom stacks.
- view_item, add_to_cart events
- begin_checkout, purchase with revenue
- item-level data (product ID, category, price)
- Refund & coupon tracking
Looker Studio Dashboard
Branded executive dashboard your client can access and understand in 60 seconds.
- Traffic, conversions, revenue overview
- Channel attribution table
- Your agency logo & brand colors
- Auto-refreshes daily
QA & Verification
Every tag verified in GA4 DebugView and GTM Preview before we hand over.
- DebugView event verification
- GTM Preview end-to-end test
- Conversion cross-check vs. platform
- Written handoff documentation
Why Accurate Tracking Matters Before Running Ads
Clients who start ads without proper GA4 attribution don't know which channels, campaigns, or keywords actually drive revenue. We fix the measurement foundation first — so every ad dollar your client spends is tracked, attributed, and optimisable. It's the difference between guessing and knowing.
From Access to Go-Live
in 4 Steps
No lengthy onboarding. We get GTM access, configure everything, verify events, and hand it back — clean, documented, and fully working.
Your client
Your agency name, your logo on every report, your account manager.
Your agency
The client relationship, the pricing and the margin.
ConvertLab360
GA4 and GTM setup, event QA and dashboards. Never mentioned to your client.
- 01 · Day 1Scoping Call
- 02 · Day 1–3Configure
- 03 · Day 3–4Test & Verify
- 04 · Day 4–5Handoff
Scoping Call
We review the client's site, platforms (Shopify, WP, custom), and agree on which events and conversions to track. You stay anonymous.
Configure
GA4 property, GTM container, all tags and triggers built and published. Data layer pushed to staging for e-commerce setups.
Test & Verify
Every event confirmed in GA4 DebugView and GTM Preview. Conversion values cross-checked against platform revenue. No guessing.
Handoff
Written documentation of all tags, events, and naming conventions. Looker Studio dashboard shared. You present it to the client.
Wholesale Rates. Your Margins.
Rates are structured per client, per channel, and per monthly ad spend tier. Exact figures are shared on the Discovery Call after we understand your client mix. There are no setup fees and no long-term contracts.
You set your own pricing — we never dictate your margins.
Car Parts Marketplace, Ukraine — Measurement Rebuild
Profitable but stuck: every conversion was counted the same regardless of what the order was worth. GA4 plus a custom ROAS model gave segmentation something real to optimise against, and revenue grew 6.5× on 1.9× the budget. Nov 2023 → Nov 2024.
Analytics White Label — Quick Answers
We need Editor access to Google Tag Manager and Editor access to the GA4 property (or we create a new one on your client's Google account). For Shopify or WooCommerce setups, we may also need a dev collaborator invite to install the data layer. We never access your client's billing or personal data.
Basic setups are typically delivered within 48 hours of receiving access. E-commerce setups take 3–5 business days due to data layer development and testing. Full Stack setups take 5–7 business days. Enterprise projects are scoped individually. All timelines start from when we receive all necessary access credentials.
Yes — server-side GTM is available on Enterprise projects. sGTM improves data quality, bypasses ad blockers, and is essential for first-party data strategies. We configure the sGTM container, set up a tagging server (Google Cloud or Stape.io), and migrate key tags (GA4, Meta CAPI, Google Ads) to the server side.
We audit the existing property first and recommend either cleaning it up (removing duplicate/broken tags, fixing events) or creating a clean new property running in parallel. We document exactly what was wrong and what we fixed. Starting fresh is sometimes faster — we'll tell you which is the right call after the audit.
Yes — and we recommend it. Analytics setup is a one-time project. If you also white label Google Ads, Meta Ads, or TikTok Ads management with us, we make sure all platform pixels and conversion events are cross-verified so your client's ad reporting is accurate from day one. Ask us about bundled pricing.
Yes. We add your agency logo, colour palette, and report title. The dashboard is shared with your agency Google account — you then share it with the client. ConvertLab360 appears nowhere in the report. Clients see a polished, branded dashboard that looks like your agency built it from scratch.
More White Label Services
Start With One Client. Risk Nothing.
Book a 30-minute Discovery Call. We'll explain the exact process, share sample branded reports, and answer every question before you commit to anything.
NDA signed at onboarding · No commitment required · Audit delivered in 48 hours