Audience Architecture
Custom audiences, lookalikes, retargeting windows, interest layers, and exclusions designed to minimize overlap and maximize reach efficiency across all platforms.
Paid Social Ads Management
Paid Social That Scales.
Creative + Audience + Data — Not Just Spend.
Most paid social campaigns plateau at $5–10K/month. The ceiling isn't budget — it's creative fatigue, audience saturation, and attribution blind spots. ConvertLab360 is a full-service social media advertising agency: Meta Ads (Facebook advertising + Instagram ads), TikTok Ads management, and LinkedIn Ads for B2B — from UGC creative strategy and Advantage+ Shopping to account-based targeting and Lead Gen Forms. We scale what converts and kill what doesn't, every week.
×6.2
ROAS (Meta, Fashion brand)
↓62%
avg. CPA reduction
$50K/mo
$0 to $50K TikTok D2C
↓52%
CPL (LinkedIn, B2B SaaS)
Three Paid Social Platforms. One Coordinated Strategy.
Meta Ads (Facebook advertising + Instagram ads), TikTok Ads, and LinkedIn Ads each have different audiences, algorithms, and creative formats. We build platform-native social media advertising campaigns that work together — not copies of each other across channels.
Meta Ads
Facebook + Instagram · 3B+ MAU
×6.2 ROAS
Best client result (Fashion, 60 days)
Broad → Interest → Lookalike → Retargeting full funnel
Advantage+ Shopping for e-commerce scaling
Dynamic Product Ads + catalog campaigns
Creative A/B testing every 2 weeks
CAPI integration for iOS14+ attribution
TikTok Ads
Video-first · 18–34 core audience
$50K/mo
Revenue from $0 in 90 days (D2C brand)
UGC-first creative strategy (hooks + formats)
Spark Ads to amplify organic content
Top View + In-Feed Ads for reach campaigns
Structured creative testing every 10 days
TikTok Shop integration for D2C brands
LinkedIn Ads
B2B precision · Job title targeting
−52%
CPL reduction (B2B SaaS, 90 days)
ABM targeting: job title + company size + industry
Lead Gen Forms (2–3× better than landing pages)
Conversation Ads for high-intent outreach
Retargeting website visitors + company followers
Thought Leadership Ads for brand authority
What's Included in Your Paid Social Management
Full-funnel campaigns across Meta Ads (Facebook + Instagram), TikTok Ads, and LinkedIn Ads — from UGC creative brief to scaling winners. Full social media advertising management, not just bid adjustments.
Creative Strategy & Production
Creative briefs, UGC frameworks, hook testing, and ad concept development. We work with your creative team or source UGC creators — and test 3–5 new concepts every 2 weeks.
Creative Testing Systems
Structured A/B tests of hooks, formats, CTAs, and offers. We kill underperforming creatives within 2 weeks and aggressively scale winners. Creative velocity is the key to avoiding CPA ceiling.
Bid Management & Budget Allocation
Daily bid monitoring, budget shifting between winning and losing campaigns, and ROAS-based scaling decisions. We move budget to what's working — not by gut, by data.
Retargeting Architecture
Segmented retargeting by funnel stage: product viewers → cart abandoners → past purchasers. Different creative and offer for each stage — no generic "come back!" ads.
Weekly Reporting
Live Looker Studio dashboard + weekly async summary: spend, ROAS, CPA, reach, creative performance breakdown, and next-week plan. You always see every number.
How We Run Your Paid Social
From account audit to creative testing to scaling — a process that compounds results month over month.
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Account & Creative Audit Week 1
Review of existing campaigns, creative performance data, audience overlap analysis, pixel setup, attribution configuration, and creative fatigue indicators. We find the ceiling before we start building.
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Strategy & Creative Brief Week 1–2
Audience architecture planned, offers defined, creative angles mapped. We write the briefs that guide creative production — hooks, formats, CTAs, and UGC direction for the first test cycle.
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Launch & Test Week 2–5
Campaigns built and launched with structured testing budget. First creative winners identified at 10–14 days. Losing ad sets paused. Winners scaled with additional budget.
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Scale & Compound Month 2+
Winning creatives get more budget. New hooks tested every 2 weeks to prevent creative fatigue. Audience segments expanded as retargeting pools grow. ROAS compounds as the algorithm learns your buyers.
Client Results Across Platforms
Three different platforms. Three different industries. Same principle: creative quality × audience precision × data.
★★★★★
"Meta campaigns hit ×6.2 ROAS within 60 days. The creative testing system means we always have fresh angles — we never hit audience fatigue at scale. Our previous agency was running the same 3 ads for 6 months."
★★★★★
"TikTok went from $0 to $50K/month revenue in 90 days. The UGC hook testing was everything — we found 2 angles that dramatically outperformed everything else, then doubled down. Nothing we tried before came close."
★★★★★
"LinkedIn CPL dropped from $340 to $163 in 90 days. They rebuilt our audience targeting from scratch — was targeting job functions, now targeting specific titles + company size. Lead quality improved dramatically."
Is Paid Social Management Right for You?
Paid social works when your offer, audience, and creative align. We help you get all three right.
✓ This is for you if…
- You're spending $3K+/month on Meta, TikTok, or LinkedIn and want better ROAS
- Your CPA is rising and you're not sure if it's creative fatigue or audience saturation
- You want a creative testing system — not just "boost post" management
- You're a D2C or e-commerce brand wanting to scale TikTok alongside Meta
- You're a B2B SaaS brand wanting qualified leads from LinkedIn, not just traffic
- You're open to new creative angles and UGC-style content
✗ This is not for you if…
- You have under $1,500/month in ad budget (not enough to test effectively)
- You need results in 2 weeks (60–90 days is realistic for paid social optimization)
- Your product has no visual differentiation (paid social is visual-first)
- You're unwilling to test new creative concepts or UGC formats
Frequently Asked Questions
It depends on your audience and offer. Meta (Facebook + Instagram) is best for most e-commerce and B2C offers — it has the largest audience and most mature optimization engine. TikTok is ideal for younger audiences (18–34), D2C products, and brands with visual appeal. LinkedIn is the right choice for B2B where job title, company size, or industry targeting matters most. We audit your product and recommend the right platform mix in our first call.
Creative fatigue happens when your target audience has seen the same ad too many times — frequency rises, CTR drops, CPA increases. We prevent it with a structured testing system: we always have 3–5 new creative concepts in testing while running proven performers. When a creative's CTR drops below threshold, we retire it and promote the next winner. This keeps CPAs stable as spend scales.
Both. We develop creative briefs, UGC frameworks, and ad concepts. We can work with your creative team (giving specific direction on hooks, formats, and angles), or source UGC creators and produce static and video creatives directly. Creative quality is the primary driver of paid social performance — we treat it as seriously as bid strategy, not an afterthought.
ROAS depends heavily on your product margin, price point, offer quality, and creative assets. Our Meta clients average 4–7× ROAS after 60 days of optimization. Fastest results typically come from e-commerce brands with a clear offer, $50–$300 AOV, and existing creative assets. We give you a realistic target based on your specific business in our first call — not a number designed to close a deal.
First data within 7–14 days of launch. The Meta Pixel needs approximately 50 conversions per week per ad set to exit the learning phase and optimize effectively. Meaningful ROAS improvement is typically visible at 3–6 weeks. Full creative optimization takes 60–90 days as we build a library of what works for your specific audience and offer.
LinkedIn targets professionals by job title, seniority, company size, industry, and skills — the most precise B2B targeting available. CPCs are higher ($5–$15 vs $0.50–$2 on Meta), but lead quality for B2B SaaS and professional services is significantly higher. LinkedIn's Lead Gen Forms convert 2–3× better than landing pages for B2B because they pre-fill user data from their profile, removing friction.
Meta's Advantage+ Shopping (ASC) is a fully automated campaign type that uses AI to find the best audiences and placements for e-commerce brands — similar to Google's Performance Max. When set up with a strong product catalog, Meta Pixel, and CAPI integration, ASC typically outperforms manual campaigns for scaling established products. We build and manage ASC alongside manual prospecting campaigns for most e-commerce clients.
Ready to Find Out Why Your Paid Social Has a Ceiling?
Free account audit — we'll analyze your creative performance, audience overlap, and attribution setup and show you exactly what's capping your ROAS. No pitch, just data. 30 minutes.
Services That Amplify Your Paid Social Results
Better attribution and better landing pages multiply the impact of every creative you test.