Campaign Architecture
Search, Shopping, Performance Max, and Display structured for maximum Quality Score, minimum wasted spend, and scalable margin-based ROAS targets across product categories.
Google Ads & Microsoft Ads Management
Your Google Ads Budget Is
43% Wasted. We've Done the Math.
The average Google Ads account wastes 43% of PPC spend on irrelevant queries, poorly matched keywords, and campaigns that optimize for clicks — not revenue. Our Google Ads management agency rebuilds campaigns around your margin targets: Search, Shopping, Performance Max (PMax), and Microsoft Ads (Bing Ads) — with Smart Bidding, negative keyword architecture, and conversion-first strategy. Average ROAS improvement across our portfolio is 4.8×.
4.8×
avg. ROAS improvement
↓35%
avg. CPA reduction
$120M+
client revenue generated
200+
accounts managed
Where Google Ads PPC Budgets Go to Die
These are the patterns our PPC management team finds in almost every account audit — often burning 30–60% of paid search budget before a single quality click is registered.
No Negative Keyword Management
Without aggressive negative keyword lists, broad match and Performance Max serve your ads to irrelevant searches. We typically find 200–500 wasted query categories in new accounts.
Wrong Bidding Strategy for the Stage
Maximize Clicks on a campaign with no conversion history. Target ROAS set too aggressively for a new campaign. Smart Bidding can't optimize what it can't measure — and most accounts set it up wrong.
Broken Conversion Tracking
Smart Bidding is only as good as your conversion data. Double-counted conversions make campaigns look profitable when they're not. Missing mobile conversions bias budgets toward desktop.
One Campaign for All Products
High-margin and low-margin products in the same campaign mean your ROAS target is an average — which guarantees you're losing money on some products while leaving profit on the table in others.
Generic Ad Copy That Doesn't Convert
If your headline says "Quality Products at Great Prices," you're competing on Quality Score with no differentiator. Specific, benefit-led copy with exact-match ad customizers routinely outperforms generic copy by 40–80%.
Landing Pages That Break the Promise
An ad promising "50% Off Leather Boots" that lands on a general shoe category page loses 60% of intent immediately. Ad-to-landing relevance is the single highest-impact optimization most accounts skip.
What's Included in Your Google Ads & PPC Management
From paid search architecture and Smart Bidding to ad copy testing and Microsoft Ads expansion — everything your campaigns need to generate profitable ROAS, not just traffic.
Smart Bidding Strategy
Target ROAS, Target CPA, and Maximize Conversion Value — configured around your actual margin data and iterated weekly as the algorithm learns. No "set and forget" bidding here.
Keyword Research & Negative Lists
Deep keyword mining across all match types, plus aggressive negative keyword management to eliminate irrelevant spend. We add negatives weekly, not just at setup.
Ad Copy & Landing Page Testing
Continuous A/B testing of headlines, descriptions, CTAs, and landing page variants. We kill losers in 2 weeks and scale winners — conversion rates compound over time.
Microsoft / Bing Ads Expansion
Your Google campaigns adapted for Microsoft Ads. Same high-intent audience at 30–60% lower CPCs — an arbitrage opportunity most competitors ignore entirely.
Weekly Reporting
Live Looker Studio dashboard plus weekly async written summary: spend, revenue, ROAS, CPA, what changed, and next-week plan. Full account access always — we don't hide the numbers.
How Our PPC Management Process Works
From Google Ads account audit to campaign architecture to profitable scale — a structured paid search management process that compounds ROAS every month.
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Account Audit Week 1
Deep review of existing campaigns, Quality Scores, search term reports, conversion setup, negative keyword gaps, and wasted spend patterns. We quantify the opportunity before we touch anything.
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Restructure & Build Week 1–2
New campaign architecture designed around your margin goals and product categories. Proper ad groups, match type strategy, bidding configuration, negative keyword lists, and conversion tracking validation.
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Launch & Optimize Week 2–6
Campaigns launched and monitored daily. Bid adjustments, negative additions, and ad rotation optimized continuously. First meaningful results visible at 2–4 weeks as Smart Bidding learns.
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Scale Month 2+
Once target ROAS is consistently met, we scale budget into top performers — aggressively. Winners get more. Underperformers get paused. Results compound each month.
Our Management vs. Typical Agencies
Most agencies optimise for spend — they earn more when you spend more. We optimise for ROAS — we earn more when you scale profitably.
| What you get | ConvertLab360 | Typical % of Spend Agency |
|---|---|---|
| Incentive alignment | ✓ Flat fee — we earn more when you scale, not when you spend | ✗ % of spend — incentive to increase budget regardless of ROAS |
| Dedicated specialist (not an account manager) | ✓ Certified specialist on your account weekly | Junior account manager with 15+ clients |
| Full account access at all times | ✓ Always — you own the account | ✗ Often withheld — "agency account" |
| Negative keyword management | ✓ Weekly — reviewed every 7 days | At setup only, rarely revisited |
| Landing page A/B testing | ✓ Continuous — structured test cycles | ✗ Out of scope |
| Contract terms | ✓ Month-to-month — cancel any time | 6–12 month minimum contract |
| Microsoft Ads expansion | ✓ Included in management fee | ✗ Extra cost or not offered |
Client Results on Google Ads
Real numbers from real campaigns. No cherry-picked months.
★★★★★
"Performance Max restructure hit ×4.4 ROAS by week 3. They cut wasted spend by 40% in week one just from negative keyword cleanup. We'd been running that account for 2 years and never seen those numbers."
★★★★★
"Demo bookings up 178%, cost per trial down 61%. They found we were bidding on 340 irrelevant keywords — including competitor brand terms we were losing on — and restructured everything in 10 days."
★★★★★
"Microsoft Ads was something we'd ignored for 3 years. They set it up alongside Google — same intent, 45% lower CPCs. Now Bing delivers 22% of our revenue at half the cost. It's become our best channel per dollar."
Is Google Ads Management Right for You?
We work best with businesses that have a real product, a real margin, and a real appetite to scale.
✓ This is for you if…
- You have $3K+/month in ad budget and want better ROAS
- You're running Google Ads yourself and results have plateaued
- Your current agency doesn't share account access or explain what they do
- You want month-to-month management — no long-term contracts
- You sell a product or service with a clear margin and revenue target
- You're ready to invest in landing page testing alongside ad management
✗ This is not for you if…
- Your total ad budget is under $1,500/month (not enough data for Smart Bidding)
- You want to "try Google Ads" with no specific revenue target
- You're not prepared to share GA4 conversion data access
- You need results in under 30 days (60–90 days is the realistic ROAS stabilization window)
Frequently Asked Questions
First data within a week of launch. Meaningful ROAS improvements at 2–4 weeks as Smart Bidding collects conversion data. Stable, scalable performance is typically established in 60–90 days — which is the minimum learning window Google's algorithm needs. We set realistic expectations and show data at every step.
We recommend a minimum monthly ad spend of $3,000 for Google Search/Shopping to give Smart Bidding enough conversion data to optimize. For Microsoft Ads, the minimum is lower ($1,000/month) since CPCs are typically 30–60% cheaper. Our management fee is separate from ad spend.
Yes — we manage both as a unified strategy. Your Google campaigns are adapted for Microsoft Ads, capturing the same high-intent traffic at 30–60% lower CPCs. Microsoft/Bing's audience skews older, higher income, and B2B — often converting at similar rates to Google but with far less competition.
Performance Max serves ads across all Google surfaces from a single campaign and uses machine learning to find best-converting placements. When set up correctly — with strong asset groups, audience signals, and validated conversion tracking — PMax typically outperforms standard campaigns for e-commerce and lead-gen. We build and actively manage PMax for most clients. The key is the setup; most accounts we audit have PMax configured incorrectly.
You receive: (1) a live Looker Studio dashboard updated daily — spend, revenue, ROAS, CPA, conversion volume; (2) a weekly async written update covering what changed, what was tested, and next-week plan. You always have full access to your ad accounts — we don't lock you out or hide numbers.
No. We work month-to-month with 30 days notice to cancel. We earn your business each month with results — not a contract clause. We ask for a 90-day initial period to properly establish campaigns and collect enough data for Smart Bidding optimization, but it's not contractually enforced.
We manage Google Ads for e-commerce brands (Shopify, WooCommerce), B2B SaaS companies, professional service businesses, and D2C consumer brands. Our sweet spot is businesses spending $5,000–$100,000/month on Google Ads who want professional management with transparent, revenue-focused reporting.
Find Out Exactly Where Your Budget Is Going.
Free account audit — we'll analyze your campaigns, find the wasted spend, and show you what 4–6× ROAS looks like for your business. No pitch, just data. Takes 30 minutes.
Services That Amplify Your Google Ads Results
Better tracking and better landing pages multiply the impact of every dollar you spend on ads.