A Full Tool Catalog. None of It on Google Shopping.
Google suspended the store's Merchant Center account for Misrepresentation — the policy Google uses when it decides shoppers may not get honest, complete information about a business, its products or its terms.
A suspension covers the whole account: the store's catalog of about 80 products — power tools, garden machinery, equipment and renovation supplies — went to Not approved, and nothing was showing in Shopping ads or free listings until Google approved a review of the corrected store.
Correct Data, Clear Terms. Then the Review.
Misrepresentation is about trust, so we checked whether a shopper — and Google's reviewer — gets the same clear, consistent picture of the business on the website, in the product catalog and in the Merchant Center account.
Audit of the Store and the Merchant Center Account
We went through the online store and the Merchant Center account side by side and found several inconsistencies that could stop the store from passing Google's review.
Store Information and Terms Brought Up to Date
Together with the client we worked through each issue and updated the information about the store, its payment options, delivery and returns, so shoppers can see exactly how they pay, receive and return an order.
Changes to the Website and the Catalog
The necessary changes went into the website and the product catalog, so the store and the feed Google reads tell the same story.
Transparent, Accurate Data — Then the Review
We paid particular attention to how clearly the store informs shoppers, whether the data it presents is correct, and whether the store meets Merchant Center requirements. Once the corrections were live, the store went back to Google for review.
Not Approved to Approved, in the Account Itself
The chart below is the product status history from the client's own Merchant Center account, cropped to the chart; account details are not shown.
Red — Not approved while the account was suspended; green — Approved for about 80 products after Google's review of the corrected store.
Is This Your Store?
This case is relevant if any of the following sounds familiar: